Social media can find ways to get your attention through your phone, Facebook, banner ads, LinkedIn ads, or even on TikTok. Other ways are OOH (out of home, like billboards), TV commercials, radio, and more. The social playing field changes every day, and there are more ways to reach your consumers to try to prospect, reposition, and eventually convert them into customers.

The samples shown here were developed within the Elevance Health Acquisition Presale team. This involved cross-team development with strategists in Marketing, planning for buying, SEO planning, graphic creation, talent hiring, video shoots, and many months of creative efforts. After these pieces were placed, assembly agencies assisted with tracking performance and optimization closely with click and conversion rates, performances, and per-person costs. Social media buying and involvement can be very complicated, so it’s best to use agencies that specialize in these programs.