Trade shows, sales events, and internal gatherings mean the development of signage, banners, booths, promotional items, and collateral. These elements require a 3D mindset, spatial intelligence, and innovative measures to capture audience attention.

This showcase reflect the variety of materials integral to events — from corporate gatherings to philanthropic fundraisers. The objective is to maintain a cohesive aesthetic and narrate a compelling story through the room environment. It takes creative ability to know how to keep the pieces understood in a quick glance. During these events, numerous other many other companies are vying for your customer’s attention. The key question remains: how do you get your brand to stand out?

These campaigns sometimes are worked on with larger teams: ad agency support for concepts, writers, marketing, sales, internal designers, and finally the vendors to create custom boxes and pieces. It not only takes a village — it takes time management, scheduling accuracy for printing, shipping, building and also budgetary concerns along with pivoting which requires much management balance to pull these off!